Expressions In Silk Bridal & Prom
7530 W. Miller Rd
Swartz Creek, MI 48473
Bridal, prom, sundresses, tuxedo rentals, bridesmaids and jewelry.
Enjoy summer with maxi or short sundresses and cool caftans in great bold patterns, all $12-$39. Comfort is where it is at this summer!! Bridal gowns, bridesmaid dresses, prom gowns and tuxedo rentals for our special occasion events. Fantastic accessories to compliment your new outfits. Dresses great for class reunions, homecoming, open houses, guests at a party/wedding, and more.
Keywords: sundress, summer dress, prom, bridal, bridal gowns, tuxedo rental, bridesmaids, special occasion, party dresses, sale dresses
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Interview Q&A
How long have you been in business?
Since 1982
What is your primary product or service?
The products in our store are: bridal, bridesmaids, flowergirls, prom and homecoming, tuxedo rentals. Our newest addition is mothers dresses. We have all the accessories such as jewelry, veils, tiaras, beaded belts and more. During the summer months we offer sundresses and caftans at affordable prices.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I have been fascinated with bridal since I was a little girl. My background in customer service enabled me to cultivate and strengthen the relationship between ourselves and our customers. As our client's needs have changed, we are evolving into a more universal store.
How do you differentiate yourself from other businesses in your category and area?
Our shop offers summer wear for all sizes, including plus size ladies along with bridal and formal wear. I like to have one of a kind wedding and prom gowns in the store,. We bring in a new styles to keep the customer as individual as the gown. We are all unique individuals and my customers can express themselves through great fashions. Our customers become our family - mothers, daughters and grandmothers.
How many locations do you have and do you have plans to expand?
We have one location in the City of Swartz Creek. We have no plans to expand into a larger space at this time and would like to bring more items into the store where we can focus on our curvy ladies. Everyone should be able to feel and be beautiful.
Provide detailed directions to your location
In between Elms Road and Morrish Road on Miller Road. You can exit I-69 at Miller Road or Morrish Road. We are directly across Admiral gas station.
What type of payments do you accept?
Visa, Mastercard, Discover, cash and personal check with i.d.
Which areas do you service?
All of Genesee and surrounding counties.
Who owns your company or runs daily operations?
Patti and Adi are the owners and Edel is our sales associate and in-house seamstress.
What are your hours of operation?
Current hours are Mon-Tues, closed; Wed./Fri. Noon-6; Thurs. Noon-8 pm; Sat. 12-5 and Sun. 12-4
We do close for national holidays, so be sure to check our website and mobile app for postings. When there is inclement weather, we do close based on weather reports. Safety first for customers and staff.
What is the best compliment anyone can give you?
"Thank you" and positive, kind words and reviews! We love getting pictures showing how wonderful everyone looked and that we had a small part in their special day or event. The absolute best - when our customers refer us to their friends, family and co-workers.
What is your favorite quote or Bible verse?
Everyone deserves to be beautiful!
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